The time of crisis is the time of opportunities. Many ways may lead out of crisis, but it is difficult to decide which one to take without prior experience. Gradual transformation sometimes suffices, sometimes a deep restructuring is needed, and sometimes bankruptcy or liquidation are the best solution.
For a company in crisis time is exceptionally expensive. Detailed analysis of business most often cannot be carried out due to lack of time. One has to act promptly and resolutely. The analyses has to be carried out within a week or two.
All decisions have to be carried out within the first six months. Only the persons with experience and extensive knowledge of the methods of crisis management are able to resolve seemingly hopeless situation.